Széchenyi 2020
Budapesti Corvinus Egyetem ×

Communication and Media Science MA

MA in Communication and Media Science

Communication and Media Science English Master’s Programme

As a university located in the heart of Europe that admits more than 10.000 students yearly, offering educational faculties in business administration, economics, and social sciences, Corvinus University of Budapest (CUB) has always empowered its pupils to tell their stories that induce development, inspire action and create communities in our society. Having expanded students’ barriers and knowledge as a multi-platform communicator at its bachelor programme, Corvinus’ Institute of Behavioural Science and Communication Theory now offers further possibilities to its students to advance their professional knowledge and language skills, foster their awareness and courage and flourish their capacity to handle continuous change at a Master’s programme in English language.

The Master’s degree in Communication and Media Science with its three specializations:

  • Political Communication
  • International Communication
  • Developmental Communication in Organizations

provides students with the tools to enhance their professional carriers and gain leading roles in their future work.

Besides getting acquainted with subjects such as Creative Visuality, Cognitive Psychology, Methods in Communication Training and Counselling or (New) Media Strategy, students who apply for the English Master’s programme of Corvinus University of Budapest will gain an internationally recognised and respected academic qualification, whilst forming transnational relationships and making lifelong experiences. Our inquiry-based, constructive and experiential teaching methods motivate students to get engaged with scientific and professional projects addressing real-life phenomena.

The Corvinus Communication and Media Science Master’s programme can also serve as a path towards the academia:  the one and only doctoral school of communication theory in the region (in English language) is also hosted by the Institute of Behavioural Science and Communication Theory at CUB.

For those heading towards leadership in the field of communication and media or ambitioning an invigorating scientific career, applying for the Communication and Media Science MA at Corvinus University of Budapest is indeed a highly competitive choice to make.

For further information contact/see:

Dr. Gabor Kovacs:

Judit Sebestény:



Application requirements


The aim of this two-year practice-oriented Communication and Media master program is to train communication and media experts who are able to adapt to the volatile challenges of the labour market and possess the ability to work for and lead various communication/media organizations by gaining an internationally recognized academic qualification. 

The major fields of the program include interpersonal, social, strategic (planned) and new media communication, the managing of media and the planning of creative campaigns. To deepen our students’ knowledge the curriculum contains subjects such as Creative Visuality, Cognitive Psychology, Digital Publics and Data-Journalism, among many others.

Besides the wide subject portfolio offered, the most important features of the program are its student-centred aspect and project-based methodology. It encourages students to get engaged with scientific and professional projects addressing real-life phenomena through inquiry-based, constructive and experimental teaching methods.

The program offers three different specializations: 

  • Political Communication, 
  • International Communication and 
  • Developmental Communication in Organizations. 

With each of these the program enables students with the master’s degree students to fill in leading positions in their future work. Besides, our master’s program can also serve as a path towards the academic field with an exceptional opportunity. The one and only English language doctoral school of communication theory in the region is also hosted by the Institute of Behavioural Science and Communication Theory, so MA students are welcome to find out more about academic careers in the fields of communication and media.


Tuition fee

Tuition fee: 560 000 HUF (or equivalent in EUR) per semester for EEA applicants, 2400 EUR per semester for non-EEA applicants

Please find the official euro exchange rates here:

Bank account details for paying application fee

Bank: OTP Bank Nyrt.
Address: 1051 Budapest, Nador utca 16.
Account holder: Budapesti Corvinus Egyetem
Bank account No.: 11784009-22229896-00000000
IBAN No.: HU 92 11784009 22229896 00000000

When making the transfer, under “comments” please add: „ your name and A3KE02018T”

Kindly note that all additional bank charges have to be covered by the applicant, thus it is advised to calculate the transferred amount accordingly.


Entry requirements 

Language requirements:

Native speakers and applicants who have completed their Bachelor’s and/or Master’s studies in English will be exempt from providing proof of English language proficiency. As proof of language proficiency, non-native English applicants must have one of the language certificates listed below: 

valid TOEFL Score of a minimum of 66 points (iBT); 500 (PBT) 

valid IELTS of an overall band of 5.5 or higher 

other international B2-level English-language exam certificate 


If you have any other similar-level English-language proficiency test result, please contact the program coordinator regarding its validity. 


Entrance exam

Oral exam: A telephone or Skype interview 

The purpose of the interview is to measure applicants’ verbal competences, as well as to learn about their motivation for joining a program. Interviews are evaluated, among others, on the basis of how successful applicants are in communicating their ideas, what career plans they have in mind or how they think they can benefit from the Master’s program in order to meet their future goals. 


The application procedure

Application deadline: 31st May 2020

Application packages should contain the following items:

A completed application form (online form)

An authenticated copy of the BA/BSc degree

An official transcript of studies

Curriculum Vitae (with photo)

A motivation letter (1,500-2,000 characters)

A copy of applicant’s passport

A copy of receipt proving payment of application fee

Application packages have to be posted in hard copy to the postal address of Corvinus University of Budapest OR have to be sent in an electronic form to nikolett.menyhart(at)uni-corvinus(dot)hu by the application deadline. Successful candidates receive the certificate of acceptance in online form via E-mail, so that, in case it is applicable, the visa application procedure can be started in time. 

Application fee: 120 EUR  

The application fee is non-refundable. 

If you are accepted to the program, the official Letter of Acceptance will be issued only after you have submitted the apostilled (or diplomatically legalized) version of your degree to your coordinator. For this reason, we suggest that you make arrangements for the apostille/diplomatic legalization as soon as you have been awarded the degree as it may take time to get the apostille/diplomatic legalization. 

For detailed information on apostilles, please check here:

If the country where your diploma originated is not a member of the Apostille Convention, your diploma must be diplomatically legalized by the foreign ministry of the country in which the document originated, and then by the Hungarian Consulate of your home country. 

All application materials should be sent to the following address, by regular mail, postmarked no later than 31st May 2020.

Institute of Communication and Sociology
Corvinus University of Budapest
(Room 306)
Közraktár utca 4-6

General information

Applications postmarked later than 31st May 2020 will not be considered. 


Contact details

Academic coordinator: Dr. Gábor Kovács: gabor.kovacs(at)uni-corvinus(dot)hu

Administrative coordinator: Menyhárt Nikolett:

Facebook page:


Recommended reading list for candidates preparing for the Entrance exam

Berger, C. R., Roloff, M. E. & Roskos-Ewoldsen, D. R. (Eds.). (2010). The Handbook of Communication Science (2nd ed.). Los Angeles: SAGE.
•    Chapter 12: Persuasion, pp. 203–218
•    Chapter 15: Mass Media Effects, pp. 255–271
•    Chapter 19: Establishing and Maintaining Relationships, pp. 327–344

Entrance Examination

Entrance examination to the Communication and Media Science MA

The entrance examination for the Communication and Media Science in English MA programme takes place in oral form. The aim of this meeting is to provide an opportunity for the applicants to express their motivation, preparedness and interest in the professional field they apply for and to show their problem sensitivity to communication and media-related phenomena. It also offers an opportunity for both the applicant and the committee to find out whether – and to what extent – the applicant’s learning goals and expectations meet with the educational aims, purposes and content offered by the course, and to gain some insight into his/her personal ambitions, career plans and motivations for conducting master’s studies in the field.

The oral examination is meant to be a first meeting: an opportunity for both the applicant and the course for mutual self-introduction. It shall be conceived as a professional – but at the same time friendly – conversation; an exchange of ideas between the applicant and the committee about the applicant’s personal motivations and the questions listed below.

Three short chapters from the following piece of compulsory literature were chosen to help the preparation for the entrance examination:

Berger, C. R., Roloff, M. E. & Roskos-Ewoldsen, D. R. (Eds.). (2010). The Handbook of Communication Science (2nd ed.). Los Angeles: SAGE.

· Chapter 12: Persuasion, pp. 203–218

· Chapter 15: Mass Media Effects, pp. 255–271

· Chapter 19: Establishing and Maintaining Relationships, pp. 327–344 

The book is available – in print and/or electronic form – at most major libraries including the University Library of Corvinus University of Budapest and Metropolitan Ervin Szabó Library, Budapest.

Entrance examination topics and questions


1) What do functional theories view as the key to successful persuasion? Illustrate with some examples.

2) Why are comparison processes regarded as the essence of persuasion in discrepancy models? Compare and contrast two approaches that belong to this category.

3) How do cognitive models of persuasion describe the role of thinking, attention, motivation and resistance in attitude change?

4) How do mood and emotional states influence the processing of persuasive messages? Describe some claims made by “hot process” theories of persuasion and their underlying rationale.

Mass media effects

5) How do mass media messages affect viewers’ or readers’ behaviour according to Bandura’s Social Cognitive Theory?

6) What does Gerbner’s Cultivation Theory propose about the social reality beliefs of light vs. heavy media content consumers? Has the theory received empirical support?

7) What does the Uses & Gratifications paradigm hold about the role of individual choices in media consumption?

8) How might consumers’ view of reality be affected by information accessibility? Describe the key claims of Framing Theory and Agenda Setting.

Establishing and maintaining relationships

9) How do some influential theories of relational communication describe the nature of initial interactions and the process of establishing a relationship? What are the key propositions of Social Penetration Theory, Uncertainty Reduction Theory, and Predicted Outcome Value Theory?

10) What has research revealed about the role of interpersonal communication in relationship development? Describe stage models of relationship development as well as theories of culturally shared expectations, turning points, and relational turbulence.

11) What are the key claims in Equity Theory and the Investment Model regarding the role of costs and rewards in relationship maintenance?

12) How do conflicting desires and tension affect interpersonal communication in relationships? Describe Relational Dialectics Theory and the relevant research on Information Management.


In accordance with the Examinations Regulations, students must submit  1 leather bound thesis in print, and the document must be uploaded to Moodle as well. No CD-ROM attachment is required anymore, however, the following attachments are mandatory:

– Application Form for Final Exam and Thesis Defence

– Annotation (2 copies)

– Consultation Log

The deadlines for the 2019-2020 academic year are as follows:

Thesis Proposal Submission DeadlineThesis Submission DeadlineThesis Defence, Final Exam and Graduation
30 April 201925 November 2019February 2020
4 November 2019 19 May 2020 14:00 (Moodle upload)June 2020
30 April 2020to be announcedFebruary 2021

Final Exam

Final exam topics for student starting in 2018 or later is downloadable here.


MA final exam topics for students starting in 2018 or later 2020. május 13.
Communication and Media MA Final Exam Topics 2020. május 12.
Thesis Proposal (MA) 2020. május 6.
Thesis Proposal (BA) 2020. május 6.
Thesis Guide (MA) 2020. május 6.
Thesis Guide (BA) 2020. május 6.
Thesis Consultation and Submission Guide (BA) 2020. május 6.
Internship Requirements (MA) 2020. május 6.
Internship Requirements (BA) 2020. május 6.
Evaluation Form for Internship (MA) 2020. május 6.
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GEN.:2021.09.19. - 14:30:37