Marketing Theory Challenges in Emerging Societies - EMAC Regional Conference
Corvinus University of Budapest, September 23-25, 2010 Hungary
Aims and scope
During the last two years a regional initiative has been started by different schools to create an academic forum that attracts researchers dealing with market development issues. This has led to the establishment of the "Marketing Theory Challanges in Transition Societies" conferences. Slovenia (Maribor) has served as a pioneer, followed by Croatia (Zagreb) in 2008 and Maribor again. In 2009 the European Marketing Academy decided to establish regional conferences and agreed that the first conference is organized to embrace the study of theoretical issues in changing markets. This endeavour receives the support of EMAC and its national representatives.
The conference is aimed to attract researchers interested in marketing issues in changing and growing markets, and issues regarding a regional perspective. All type of research approaches are welcome.
Further it wants to serve the marketing communities of transition societies and interested researchers, as natural event of communication and meeting point.